Jenifer Gifford attended several consignment sales and found herself instantly hooked! We talked with Jenifer who shared with us how to start a consignment sales business.
Virginia Ritacco is a creative young woman living in Buenos Aires, Argentina. When her first nephew was born in another part of the country, all she...
Mothers only want the best for their babies. As such, it is not surprising that the coolest and most practical products for babies are created by mothers. Mother Jeanne Roth and daughter Leslie Smith teamed up to form L'il Darlins, LLC to create must-have accessories for moms, infants and toddlers.
With the economy in the doldrums, everyone needs a little bargain nowadays, especially for families raising little kids. MamaBargains.com is a new online store that offers baby products at least 50% off its retail value (or even up to 80% off in some cases). Read the interview with Jessica Singer, founder of MamaBargains.com
The specialty toy store Kobold Toys has been in existence in Panama for the last four years, and is now venturing in the US via the Web. We interviewed Anna Eiras, co-founder of Kobold Toys Online to share her experiences in bringing a new business to the Web.
The savvy marketer who takes the time to understand the Boomer women and to meet her needs will find that targeting the Baby Boomer woman is well worth the effort
Adapted from BOOM: Marketing to the Ultimate Power Consumer — The Baby Boomer Woman
by Mary Brown and Carol Orsbom, Ph.D.
