Running a women-owned business is not easy, and challenges always arise. However, the past year has brought unprecedented challenges to businesses, both big and small. But those who have been able to adapt and change their operations survive. One key aspect of a successful business during these turbulent times is having a strong online presence.
In this article from Women Home Business, we’ll discuss how to keep a business thriving during turbulent times by adjusting your website.
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Make Your Website User-Friendly
In times when so many people are working from home and reliant on technology to stay connected, having a website that is easy to navigate is vital. A website that is too cluttered can turn off potential customers and drive them away. Simplify your website so that users can easily find what they want. Improve the layout and ensure the most important information is easy to find.
In addition, you can always survey your customers on how they can have a better user experience on your website. One way to do so is by entering participants in a drawing for a gift card to incentivize them to participate. This will excite them about your brand and help you improve your website. By using this solution that automates the creation of gift cards with an API, you can reward them with their choice of customized prizes, from Visa prepaid cards to cash cards and even a contribution to their favorite charity.
Improve Website Loading Speed
People are more impatient than ever before. The Daily Egg notes that a slow website can be a major frustration for users. Enhance the speed of your website so that it loads quickly and efficiently. Minimize the size of your images and reduce the number of requests made to the server. Do your research and find a reliable hosting provider that can handle the high traffic volume.
Also, evaluate how your links are working – or not working. Broken links can slow down a site’s loading speed, so make it a point to fix them as soon as possible. If you need pointers or refreshers on coding and fixing broken web pages or links, many coding-related resources are available online to help you (learn more here).
Enhance Website Cybersecurity and Keep your Business Thriving
Enhancing your website’s cybersecurity is crucial in today’s digital landscape, where threats constantly evolve. To safeguard your online presence, protect sensitive data, and keep your business thriving, it’s essential to regularly update software, use strong and unique passwords, and implement a reliable firewall.
Additionally, consider utilizing SSL certificates to encrypt data transmission and perform routine security audits to identify potential vulnerabilities. By taking these proactive measures, you can significantly reduce the risk of cyberattacks and ensure a safer experience for your website’s visitors.
Implement a Straightforward Web Store Checkout
With so many people shopping from home, online shopping has become more important than ever before. Implement a web store on your website and ensure the checkout process is easy. Use a trusted payment processor to ensure customer data is protected and secure.
Increase Visibility and Rankings with SEO
Search Engine Optimization (SEO) is a powerful tool that can help boost your website’s rankings and traffic. You can attract more potential customers to your website by targeting the right keywords. Do your research, create high-quality content, and optimize your website for search engines.
Uncover Ways to Create Compelling Website Content
The Content Marketing Institute points out that offering compelling website content is a great way to keep users engaged and interested in your business. Create high-quality blog posts, videos, and other engaging content that is relevant to your industry. Be informative and entertaining, and make sure your content is of a high standard.
Obtain IT Certifications to Boost Your Skills
If you’re tech-savvy, you should consider pursuing a degree in information technology to manage your business’s needs. Look for an online program offering industry certification exams, which help you build your IT knowledge and skills. Returning to school and earning an IT degree allows you to learn about IT management, data analytics, and cybersecurity. Certifications range from CompTIA and Cisco to AWS designations (check this out).
Use PDFs to Protect Customers’ Information
In today’s digital age, it’s crucial to prioritize the protection of your customers’ information. One way to achieve this is by implementing a digital signing process with PDFs. This method ensures that sensitive data remains secure and confidential while being transmitted electronically.
Digital signatures add an extra layer of security, as they verify the sender’s authenticity and guarantee the document’s integrity. Incorporating a digital signing process into your business operations is a good idea. Adopting such measures can instill trust and confidence in your customers, knowing their information is well-protected.
In these difficult times, having a strong online presence is essential for women-owned businesses. By making simple adjustments to your website, you can make sure your business is well-equipped to handle the challenges that lie ahead. Simplify and improve navigation, enhance website speed, implement SEO to boost rankings and traffic, and use PDFs to protect customer information. By adapting and making changes, your business can survive and thrive.
Women Home Business delivers tools, information and inspiration for women home business entrepreneurs to succeed. Connect with us today to learn more!
