Starting an Organizing Business: Getting that First Customer

A reader has started an organizing business six months ago. While she has been giving out her business cards, she still has not landed any customers. Here are some suggestions on how she should develop her marketing strategies and some marketing tactics that she could use.

How to Start a Personal Greeting Service In Your Neighborhood

A home business ideal for women is the personal greeting service business. As new neighbors move in, the personal greeting business assists in helping them transition to the new area by informing them of products and services available in the vicinity. What is a Personal Greeting Service Business? A personal greeting business delivers baskets of [...]

How to Raise the Visibility of Your Business with Branding and PR

Publicity expert Kristin Marquet shared to me this great article on how small businesses can use branding and public relations to rise above the competition and reach their target markets. Kristin is the President of Marquet Communications, a full service public relations and branding firm for the fashion and beauty industries. She has previously shared [...]

Tips for Women Entrepreneurs on How to Use Twitter

We’ve created a PowerPoint presentation that offers tips on how to effectively use Twitter for your small business or home-based endeavors. The microblogging platform Twitter has experienced explosive growth and everyone from celebrities to marketers have used Twitter to create a dialogue, share information, and yes, to market businesses. However, Twitter can also be so [...]

Tracey De Leeuw: Online Marketing Tips for Small Businesses

Marketing on the Web has become a fundamental skill that all entrepreneurs must master. The Web has become a powerful and ubiquitous platform, that women entrepreneurs need to know how to use it to reach their target audiences.  Tracey De Leeuw is an Internet marketing expert who has been using the Web as a marketing platform since [...]

5 Essential Marketing Tips to Turn Existing Business into Repeat Customers

If you recently started running a home business or considering running one, you will soon discover that winning new customers is much easier than keeping them as returning customers. For any home businesses whether the product is a service such as consultancy or a physical product such as an electronic device, the rate of rerunning [...]

Crissy Heron: Marketing Strategies for Women Entrepreneurs

How important is marketing for a woman-owned small business? We talked with Crissy Heron, founder of the small business information site IndieBizChicks.com, on the role played by marketing in the success of a business. Using the ideas she has used for her women-oriented small business web site, Crissy shares the strategies and tool women entrepreneurs can adopt. Learn from this dynamic young woman:

Kristin Marquet: Success in the Public Relations Business

Public relations is a tough, highly competitive and fast-based business. One woman entrepreneur making her mark in this field is Kristin Marquet, President of Marquet Communications, a full service public relations and branding firm for the fashion and beauty industries. We talked to Kristin about how she started in the public relations and marketing field, the challenges she faced and her advice to small business entrepreneurs on marketing their businesses.

Lisa Kothari: Success in Planning Kid’s Parties

Lisa Kothari, founder of Peppers and Pollywogs, is a well known author and a nationally known party planning expert. Her book, “Dear Peppers and Pollywogs… What Parents Want to Know About Planning Their Kids’ Parties,” is a must-have for parents planning a party for their kids. Learn how Lisa started the business and how she is facing the challenges coming her way.

Seven Things Every Smart Business Needs to Know About Boomer Women

The savvy marketer who takes the time to understand the Boomer women and to meet her needs will find that targeting the Baby Boomer woman is well worth the effort

Adapted from BOOM: Marketing to the Ultimate Power Consumer — The Baby Boomer Woman
by Mary Brown and Carol Orsbom, Ph.D.

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