Navigating the realm of business contracts can be daunting, especially for women entrepreneurs running their businesses from home. Understanding the essentials of contract creation, negotiation, and execution is not just beneficial; it's necessary to ensure the smooth operation of your business and safeguard your interests.
This Women Home Business guide aims to empower you with the knowledge and strategies to navigate business contracts confidently,...
A reader has started an organizing business six months ago. While she has been giving out her business cards, she still has not landed any customers. Here are some suggestions on how she should develop her marketing strategies and some marketing tactics that she could use.
A home business ideal for women is the personal greeting service business. As new neighbors move in, the personal greeting business assists in helping...
We've created a PowerPoint presentation that offers tips on how to effectively use Twitter for your small business or home-based endeavors.
The microblogging platform Twitter...
How did you start in Internet marketing?Can you briefly describe the work you have been doing about online marketing and small businesses?From your experience,...
How important is marketing for a woman-owned small business? We talked with Crissy Heron, founder of the small business information site IndieBizChicks.com, on the role played by marketing in the success of a business. Using the ideas she has used for her women-oriented small business web site, Crissy shares the strategies and tool women entrepreneurs can adopt. Learn from this dynamic young woman:
Public relations is a tough, highly competitive and fast-based business. One woman entrepreneur making her mark in this field is Kristin Marquet, President of Marquet Communications, a full service public relations and branding firm for the fashion and beauty industries. We talked to Kristin about how she started in the public relations and marketing field, the challenges she faced and her advice to small business entrepreneurs on marketing their businesses.
Lisa Kothari, founder of Peppers and Pollywogs, is a well known author and a nationally known party planning expert. Her book, "Dear Peppers and Pollywogs... What Parents Want to Know About Planning Their Kids' Parties," is a must-have for parents planning a party for their kids. Learn how Lisa started the business and how she is facing the challenges coming her way.
The savvy marketer who takes the time to understand the Boomer women and to meet her needs will find that targeting the Baby Boomer woman is well worth the effort
Adapted from BOOM: Marketing to the Ultimate Power Consumer — The Baby Boomer Woman
by Mary Brown and Carol Orsbom, Ph.D.
The savvy marketer who takes the time to understand the Boomer women and to meet her needs will find that targeting the Baby Boomer woman is well worth the effort
Adapted from BOOM: Marketing to the Ultimate Power Consumer — The Baby Boomer Woman
by Mary Brown and Carol Orsbom, Ph.D.
Alison Leibeskind, founder and creative force of knitwear fashion accessories company, combines her vast knowledge of visual arts with a solid understanding of her market to push her business to success.