Kathy Gendel: Success in the Undergarment Business

| April 12, 2008 | 13 Comments

Ever watched QVC? One of QVC’s best selling products is Breezies Intimates, a line of undergarments created by Kathy Gendel. Breezies Intimates is a wide range of undergarments sold exclusively by QVC.

What sets the Breezies apart is the patented fabric used in panties and bra linings. More than underwear-as-sexy-objects pitch like Victoria Secret, Breezies positions itself as an underwear that addresses women concerns on odor control, staining and feminine issues. And the products have gained a huge customer base, becoming one of QVC’s favorite products.

Breezies Intimates, launched more than 10 years ago, started — and remains — a family affair. Kathy, who was then a fashion merchandiser, created her line of undergarments with her husband Craig, who was a panty manufacturer. Today, Kathy’s two daughters are now involved in the business and have designed their own lines.

Kathy’s approach to business is “slow but sure” and never trying to grow too quickly — a strategy that worked well for this millionaire mom and her family.
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Category: Success Stories, Briefs

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  1. Mens Underwear says:

    Great posting..i am really impressed by this..well done..keep it up.

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    • laura lyons says:

      Please do not have those ridiculous “before” pics when you are presenting your bras on QVC. I am not the only viewer who feels this way! Will not purchase from you any longer because of this!

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  2. Anonymous says:

    Dear Kathy….I am a breast cancer survivor…having had a double mastectomy in ’05…I catch you all the time on QVC. I need a special designed bra (similar to an athletic bra)because I have had injury to my pectoralis muscle. Please respond..eyekap@sbcglobal.net

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  3. Monique Hammer says:

    Aloha, I’ve been watching you on QVC from day one. I would love to purchase one of your bras only I have to wear a push up bra after having several surgeries. I even have to wear a sports bra to bed.If I don’t have something holding me in 24/7 the pain is so horrible. Do you think you’d ever have one? I’m not a big girl.I also don’t have much to hold up & in.A training bra is close to my size, but I wear a 36C push up so I have some shape when I wear my clothes. It’s so hard to find one & when I do I usually buy a dozen at a time.Only because the next time I need to buy one,that bra was discontinued?! I spent four hours in macy’s on day trying on every bra in the store. Thinking one of them should work. I didn’t make one purchase 🙁
    I’m sure you get so many requests. I guess this is just one more.Plus no nylon please!! I may as well be wrapped in Saran wrap!
    I really hope you consider it 🙂
    Thank you so much for your time.
    A warm aloha always,
    Monique

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  4. Hi Kathy, I am a school friend of your husband Craig and his sister Candy. I went to Midwood High with both of them. If you would be so kind, can you have them email me or facebook me when they have a chance? Thank you…. Bobbi Rice

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  5. Patti says:

    Hi Kathy,

    I recently had breast cancer surgery and found that QVC item A12000 is the only bra I can wear before surgery and after surgery. I am over 40 and find the material in this bra works wonderfully with no pain. It is the best also with hot flashes to boot! Please consider bringing this item back to QVC. I looked on the QVC website for the bra, and noticed many, many comments requesting that you bring this bra back. Please help us breast cancer survivors.

    Sincerely,

    Patti R.

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  6. Marie Marchetti says:

    Hi Kathy

    Love your breezies panties! One suggestion…could you make them tagless? The tags are itchy and uncomfortable….but your panties fit great!

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  7. Rita says:

    I have been purchasing Breezies bras on QVC since the beginning. Now I find that the bras do not run true to size. I have recently lost 50 pounds and I keep ordering bigger bras because they are so tight under the breasts – the band and straps actually hurt because they are so small.

    Are the bras made smaller and should I order a bigger size. I have recently ordered 4 bras on QVC and have had to return them all. I only wear Breezies and now that I cannot find something that fits I am really getting desperate. Please advise.

    thank you.

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    • admin says:

      Hi Rita .. thank you for visiting our site. However, we just wrote about Breezies, we’re not them and we certainly are not the ones manufacturing their products. Please contact them directly on their website.

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  8. Ginny Harvey says:

    Hi Kathy,

    I received your bras from QVC but I had to send them back. I have a lot of “back fat” and even thought your bra fit beautiful I had the overflow from the side and back as all my other bras. I therefore starting to wear bodygriefers. I would love if you could make the sides and back of your bras much wider. I don’t think I’m the only one with “back fat” that love your bras. Do you think this could happen??? Would love a response.

    Thanks
    Ginny Harvey in NJ

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  9. risa says:

    hi there , I saw Kathy on QVC yesterday Oct 5th @5:00 pm on tv…and she was wearing a gorgeous necklace and bracelet matching set… i was wondering if she can give me information on the brand , where she got it….etc….QVC will not help me…
    thanks so much

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  10. linda mount says:

    Have you parted ways with QVC? They never show your items any more

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  11. Wanda Bowles says:

    Can you please start making bras in the sizes E F G for the fuller figures? It would be nice

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