Catherine Keane: Tapping a Lucrative Ipod Niche

| June 13, 2008 | 12 Comments

Ipods are the hottest music accessories today, with the signature white earphones showing up everywhere from subways to streets to offices. In March 2008, about 170 million Ipods have been sold worldwide.

Given the popularity of this product, it is no wonder that service industries revolving around Ipod would crop up. HungryPod.com, a business that converts CDs into MP3s that can be uploaded to Ipods is one such example.

Catherine Keane, then 23, started HungryPod.com in September 2004 after hearing an acquaintance pay $500 to convert her CDs and load them up to her Ipod. She initially provided her services in the New York area, later branching out to the Web through her website HungryPod.com.

Her niche business grew primarily through word of mouth, Craigslist ads, and a 2004 New York Times article. In addition to CD conversions, she also offered music consulting services by selecting songs for her clients and buying them in iTunes. Her business soon earned revenues of more than $100,000 a year, employing three people.

In May 2008, Catherine sold her HungryPod business for an undisclosed amount to competitor Moondog Digital. But Catherine has shown that money can be made with the right niche business.

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