David Marcks discovered a lucrative business opportunity when he used his
dog to solve a problem that he constantly faced working at a golf course -
the proliferation of geese. Geese love to inhabit open spaces that provide
them with water and plenty of food (such as short, tender grasses). While
adding a "natural look" to golf courses, no one would want to play
in a golf course where the grass couldn't be seen under the cover of goose
droppings. Imagine wading in the middle of goose droppings to hit a golf
ball. Yikes!
David
and other fellow golf superintendents tried several approaches. According to
David, "We tried everything - sprays, pyrotechnics, flags, fences.
Everything worked for a little bit and then it would stop working."
Until he discovered that his dog, a Border Collie, was a natural in driving
geese away. As he recalls, "It was so successful that I never looked
back and we've been doing it ever since."
David started Geese Police (http://www.geesepoliceinc.com)
in 1986, as the solution to driving away unwanted geese from town parks,
corporate properties, golf courses, or even front lawns. Using trained
border collies, they drive away the geese without harming them. Today, Geese
Police has considerably grown and expanded, earning just under $2 million in
2000. David has also begun to franchise his business to a highly selected
group of individuals.
About fourteen years ago, David Marcks never thought that chasing geese
as a way to keep his hyperactive dog busy could become a lucrative business.
David, then 23 years old, was working as a golf course superintendent in
Greenwich, Connecticut. As he recalls, "I had a problem with 600 geese
residing on the golf course." They tried several options:
goose-repellent chemicals that don't always work, to streamers or other
"goose-frightening" props that altered the appearance of the golf
course. Killing or injuring the birds was out of the question.
At the same time, he got his first Border collie. After trying various
approaches unsuccessfully, he stumbled on the idea that he could perhaps
train his dog to drive off the geese. "I contacted the American Border
Collie Association, told them about what I want to train the dog to do and
they thought I was a lunatic."
It worked! As David proudly recalls, "Once I had my dog for 6-8
weeks, I didn't have any geese on my golf course. Of course my neighboring
golf courses suffered greatly because all the geese went someplace
else."
With the geese gone, however, a new problem popped up. David had a new
problem: what will he do with the dog?
"What nobody told me when I got my dog was that border collies make
lousy pets. Now we had this highly intelligent working breed dog with
nothing to do. She was driving me crazy. She was chasing squirrels, rabbits,
golf balls, etc. Once I had a little irrigation break on a green, and she
was being difficult, more so that particular day, so I put her in my office.
I left for 20 minutes, and went down to the golf course and checked on the
problem. When I came back, she ate my office - I mean literally -- my desk,
the chair, the garbage can, and three sets of computer cables."
While some may have gotten rid of the dog, David thought otherwise.
"I know she was a great dog; but she just needed to be kept busy."
What David did next laid the ground for Geese Police. He offered the
services of his dog to herd away the geese in neighboring golf courses, with
no charge for the service. After all, it was simply a way to keep his dog
busy.
"I asked the neighboring golf course if they had any problems with
geese. So I brought my dog and introduced her, and asked if I could possibly
stop by every morning before work, during lunch and after work to herd the
geese off the golf course. They agreed. So that's what I did. Everyday, I
dropped by before going to work, then came back during lunch break and after
work and herd the geese off another golf course."
Four
to six weeks later, the neighboring golf course didn't have any geese on
their property. So David was back to square one. His dog had again nothing
to do. "She was being a menace and I have to look around for something
for her to do."
Word about David and his dog started to spread among golf course
operators in Connecticut. Another superintendent was playing in the
neighboring golf course that David and his dog serviced. With the noticeable
absence of geese, he asked the superintendent whatever happened to the
geese. The superintendent replied, as David recalls, "Oh you've got to
see it. This kid comes down and he has this dog. They come down here and
drive away the geese."
The guy called up David and said, "I'd pay you to chase the geese
off my golf course."
That started Geese Police.
While Geese Police started in the golf course sector, David says that,
"Golf courses are now just about 5% of my business. The majority of my
business now, about 90%, are corporate parks and playgrounds - corporate and
township properties."