Abby Appelt shares tips on how she has navigated the often unclear road of product development for her new product, Crutch Skins™ – the self-adhesive ‘skin’ decals that bring personality to crutches and canes. Learn the steps she took to take her innovative idea to market.
Daydreaming about starting an event management business? Maybe you have already worked in the events industry and think about working for yourself. Learn the basics you need to start an event management business.
Habits and attitudes can make you or break you. Many a hapless business has been broken by the habits and attitudes of its owners. As you think about starting your own business, avoid the mistake of adopting the following attitudes that are sure to drive customers away and hamper the growth of your business.
Around the world, it is estimated that there are about 5.676 million divorces per year around the world. Given the huge market, some entrepreneurs are starting businesses that cater to those who are undergoing through divorce. Learn some business ideas that target the market of divorcees, many of which are aimed to helping those move forward in their lives.
A reader has started an organizing business six months ago. While she has been giving out her business cards, she still has not landed any customers. Here are some suggestions on how she should develop her marketing strategies and some marketing tactics that she could use.
The inspiration to start a business can come from a variety of sources. For most people, the idea to start their business comes after seeing a problem that they want to address. They then look for the root cause of the problem, and identify how the problem can be solved – which then serves as the basis of their business. Learn how some women entrepreneurs found the inspiration to start their businesses.