Women who are mothers form a large demographic and it is important for marketers to know how to reach out to them. Learn tips on how to market to moms.
Stephanie Johnson was on bed rest for 26 weeks while pregnant with her daughter. Learn how she parlayed this experience and started Bed Rest Concierge to help pregnant women maintain their homes and lifestyles while on bed rest
Holli Harris, designer and founder of HadleyStilwell, as created a mom-focused clothing line for breastfeeding and pumping appropriate for the boardroom or the playground. Learn how she jumpstarted the business, challenges she faces and her plans for making it grow.
Pregnancy is a very special time for any woman and her family. However, it is also a time when women are faced with a lot of fashion challenges.
Marcelle Costello launched RentMaternityWear.com to allow pregnant women to rent special occasion clothes and dresses – such as baby showers, cocktail parties, weddings, even date nights – without breaking the bank.
The massive success of Liz Lange, founder of the designer maternity line that carries her name, is a result of Lange’s predisposition to following her instincts.