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Friday, November 6, 2026

Tag: boomer women

Dana Snyder on Leaving Corporate Life, Finding Her Niche, and Building a Business on Her Own Terms

Dana Snyder shares how she left corporate life, started Positive Equation with a $500 client, overcame burnout, and built a sustainable business.

From Retail Executive to AI Founder: How Vita Mallela Built Lumesa and Raised $7.5 Million

Lumesa founder Vita Mallela shares how she left retail, built an AI startup, raised $7.5 million, and overcame challenges as a woman entrepreneur.
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Seven Things Every Smart Business Needs to Know About Boomer Women

The savvy marketer who takes the time to understand the Boomer women and to meet her needs will find that targeting the Baby Boomer woman is well worth the effort Adapted from BOOM: Marketing to the Ultimate Power Consumer — The Baby Boomer Woman by Mary Brown and Carol Orsbom, Ph.D.

Why Appealing to a Boomer Woman Is a Matter of Life Transitions

The savvy marketer who takes the time to understand the Boomer women and to meet her needs will find that targeting the Baby Boomer woman is well worth the effort Adapted from BOOM: Marketing to the Ultimate Power Consumer — The Baby Boomer Woman by Mary Brown and Carol Orsbom, Ph.D.