According to the website FrankaboutWomen.com, women’s shopping behavior is changing.
Women are doing more comparison shopping. They are more aggressively looking for sales. They’re spending more conservatively due to concerns about the economy. And they’re more likely buying necessity items rather than “frivolous” items.
Their studies also point out that retail therapy is on rise (and I bet many women will agree!!). The reasons they gave include the need to relieve stress; prefer to shop alone; shopping makes them feel better; and they feel like they’re on their own universe when they shop. (Oh yeah, I totally agree!)