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Thursday, March 28, 2024

Sarah Beatty: At the Forefront of Green Living

Green living marketplace is one of the fastest growing and most dynamic sectors today. The eco-friendly or green lifestyle is being embraced by more and more consumers, from personal care products to automobiles to home building and decor and other aspects of living.

Sarah Beatty is one of the women at the forefront of the green living movement. She founded Green Depot (http://www.greendepot.com/) in November 2005, the largest supplier of environmental-friendly building materials on the east coast.

How did she start her business? In an interview with Good Housekeeping magazine, she related:

A week before I was due to deliver my first child, my husband and I discovered mold contamination in our newly remodeled home and were told our home may not be a safe living environment. I was shocked — and hormonal! At the time there were not many resources for information or non-toxic products out there. My husband owns a traditional building supply company and I had just left my job in TV production, so I suggested we start a satellite business, which ultimately became Green Depot.

Since its founding, Sarah’s company Green Depot now has stores in Boston, Brooklyn, Newark, Philadelphia with the Manhattan store soon to be completed.

Her success is an example that great business ideas can come from ordinary problems in our everyday life.

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