For many entrepreneurs, success is about making money. But the real challenge comes in growing that money and making it grow continuously. Inna Rosputnia from Kiev, Ukraine, aims to help women with wealth management through her business LadyF-Trader.com https://ladyf-trader.com/. Her goal is to teach other women and entrepreneurs money skills to grow their wealth and learn how to become wealthy.
We talked to Inna about her business:
Can you tell us about LadyF-Trader.com? What is the need that you saw in the market?
Lady F Wealth Management is the team of professional traders, wealth managers, analysts, and lawyers, providing its services for individuals, families and corporate clients from many countries. We are always focused on financial goals of each client and finding the most optimal way to reach it. Today almost all, not depending on incomes, are trying to make investments and build its wealth. Very often people are trying to find solutions online and we are providing them with all tools to do that. Many of them do not understand the world of finance and how global markets work, our mission is to educate them and give all necessary information they could be confident about their investments and made choice. One example is through the use of binary options expert.
Financial awareness is the key to personal success and development of economy and society. We have a special mission to engage women with investments, money management, make them financially independent and empowered. I understand that women have unique wealth management needs that differ from men. I am aware that women have a growing desire to advocate for themselves in regard to their finances and are increasingly controlling a significant amount of wealth. My ultimate goal is to deliver the knowledge and the peace of mind necessary to make solid financial decisions and flourish in life.
How and why did you start your business?
As a child, nothing could predict my future career in finance. The only thing that connected my growing up in small Ukrainian village and Wall Street was watching American TV series with my granny. There were always some stories about investing, stocks, oil etc. and being a child I dreamed to understand and to get into this world. I began trading futures, commodities, and stocks in 2009, when I was broke and in debt. I did not have even 1000$ to start investments and I took a loan. My kids, faith to my dream and my goal moved in tandem with my debts left me no way back. When you don’t have right to give up, you always do your best, you open all your inner reserves to move forward, you work hard like never before, you don’t feel fear – you understand, that fear is the obstacle, that stands on a way of your progress. Trading became my passion and style of my life. As Oprah Winfrey said – “Passion is energy. Feel the power that comes from focusing on what excites you”. I had my ups and downs at trading, but my belief, my passion, and focusing helped me to find my way to success and financial freedom. Changes in my life attracted the attention of all people around and it became a beginning of my new business. In 2015 I started Lady F Wealth Management. Now I work with individuals and families as well as institutions and corporate clients and manage a portfolio of over 5 mln. USD.
What were the challenges you faced in starting and running LadyF-Trader.com?
I believe challenges are the most positive thing for personal and business development. They make me as CEO smarter and stronger and test my business and the way I manage it. It’s a big responsibility to manage clients’ money and one of the most important things to run this business successfully is to build a good team of professionals. People want to make investments and build their wealth, but very often they do not know how to do that and they are afraid of being scammed or making the wrong choice. I think it’s even not a challenge, it’s a chance for us to build a service and customer experience that changes the way people think about investments and the way people invest. Lady F Wealth Management is the evolution in trading, investments and wealth management.
What do you think are the most effective methods of reaching your target market?
We look at our services as the way for individuals and families to reach their financial goals and the way for corporate clients to develop their business by managing their portfolio. I know every of my client, their financial goals, hopes, and expectations. I believe, it is the key to successful and long partnership and there is no bigger reward and accomplishment than to be referred to their very own friends and colleagues. Their trust is the most important to me; it’s my biggest achievement, honor, and inspiration.
How has social media helped you spread the word out about your business?
Social media is the great way to inform clients about company news, establish relationships and stay connected. It helps us build trust with the audience and provide key information.
How are you balancing your business with your personal life?
There is no secret that trading gives not only high income but also a freedom. I have much more free time for my family as people running other types of business. We often travel with a family, as I can open trades and make investments from any part of the world, as well as communicate with my clients, who live in different countries.
What lessons have you learned so far about being an entrepreneur?
You need to have few things to become successful – focus, clear vision of your goal, courage, never stop learning and be passionate about what you are doing.
How do you see the business 5 years from now?
Lady F Wealth Management will be the place where one can find the best investment decisions not coming out from his own home. I see our company as the online destination to make investments, get professional services in financial planning or wealth management. It will be a company with extremely growing assets under management.
What lessons can you share with other women entrepreneurs out there?
Believe in yourself and do not be afraid to make the first step to give life to your business idea. Stop dreaming and set goals instead – step by step you will reach it!