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Friday, November 6, 2026

Startup Stories

Dana Snyder on Leaving Corporate Life, Finding Her Niche, and Building a Business on Her Own Terms

Dana Snyder shares how she left corporate life, started Positive Equation with a $500 client, overcame burnout, and built a sustainable business.

From Retail Executive to AI Founder: How Vita Mallela Built Lumesa and Raised $7.5 Million

Lumesa founder Vita Mallela shares how she left retail, built an AI startup, raised $7.5 million, and overcame challenges as a woman entrepreneur.
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Abby Appelt: How to Bring a New Product to Market

Abby Appelt shares tips on how she has navigated the often unclear road of product development for her new product, Crutch Skins™ - the self-adhesive ‘skin’ decals that bring personality to crutches and canes. Learn the steps she took to take her innovative idea to market.

Handle Your Own PR: Do-It-Yourself Service for Small Businesses

PR can be so important for any start-up entrepreneur trying to grow their business, especially at the start even when a marketing budget isn't much of an option. Learn about a new do-it-yourself public relations service intended to provide small business owners with the tools they need to run an effective PR campaign.

Charming KEYper: Inventing a Key or Cell Phone Finding Device

During tough times, you have two options: quickly increase your income or decrease your expenses. Sisters Staci Douglas and Kim Mack chose to find ways to increase their incomes by starting a business. They invented a key (or cell phone) finding device called Charming KEYper.

Andrea Bebirian: Recycle and Sell Apple Devices

Product upgrades from Apple result in a big number of users trying to sell their iPods, iPhones, Macs and other devices, either to upgrade their existing electronics or to earn extra cash. Andrea Bebirian created a new service for consumers looking to sell their Apple electronics. Learn about this new service.

Just Us Hens: Pioneering the Chicken Sitting Business

As Portland goes ga-ga for chickens, two enterprising ladies are cashing in on the trend. Rhonda Piasecki and Sharon Rowland have started Just Us Hens, which may be the country’s first chicken sitting business.

Fatima Spencer: Etsy Seller Making Her Mark

The rise of online auction sites have inspired crafters to turn their passions into a business. Fatima Spencer designs classic handmade floral accessories for everyday wear, as well as special occasions. Learn what inspired Fatima to turn her hobby into a business and the challenges she is facing.

Elizabeth Bloch: Inventing an Anti-Wrinkle Sleep Product

Research shows that the way we sleep can add wrinkles to our face. To combat this extrinsic aging problem, Elizabeth Bloch created the Mumbani(TM) Fresh Face to protect the skin and avoid developing wrinkles while sleeping. Learn what inspired Elizabeth to invent this device and the challenges she is facing as she starts the business.

Bheestie Bags: Women-Invented Electronics-Drying Product

Ever had any of your electronic gadgets falling into the water and becoming non-functional? Two sisters in the Oregon area Karen Wildman and Lisa Holmes invented an electronics drying product called Bheestie Bag designed to absorb the water from the gadgets to bring it back to life. Learn how they got the idea for their product.

Aileen Siroy: Turning Her Passion into a Business

Aileen is one of the many small business owners who turned their hobbies into profitable ventures. Learn how Aileen turned her love for the camera into a business, and the challenges she met along the way.

Julie Anderson: Aiming for a ReDesign Success

Starting a business is very daunting, more so during tough economic times. But not for Julie Anderson. In January 2010, she left her executive level job to pursue her passion for interior design and start Anderson ReDesign. Read Anderson's experience in starting her interior redesign business.

Marilla DiNatale: Starting a Jewelry Business at a Young Age

Marilla DiNatale is a driven young entrepreneur who is already proving herself in the business of jewelry creation. At 17, she runs her own jewelry...

Daysteps: A Planner System for Women, By Women

A successful business often starts with a gem of an idea. But to succeed in the marketplace today, given the competition and the economic realities, it typically "takes a village" to implement and nurture that idea. Learn from the dynamic women founders of lifestyle planning system Daysteps.