A lifelong fan of horses, she dreamed of starting a horse-related business when she was just 8 years old. With her focus and determination, she realized her dream by establishing her company when she was in junior high school. She mailed her first catalog in 1991.
Hobby Horse now posts $2-3 million in sales a year. Suzi attributes the success of the business to her extensive customer knowlege as well as lack of competition (lucky gal!). In an interview with Catalog Success magazine, she was quoted as saying:
I really know the market because I’m my own customer.”
Read more of Suzi and learn from her success
