A former colleague of mine who have left the workforce to be a full time mom to her kids has recently launched a unique specialty toy store. Ana Eiras, together with her partner Carmina Valdizan, are bringing to the Web a different kind of toy store called Kobold Toys.
Kobold Toys brings its customers not only exclusive toys designed in many countries around the world, but also great new services to make their customers’ shopping experience a unique one.
With the toy industry earning $22 billion in sales in 2007 in the United States alone, Ana is hopeful that there is room for Kobold Toys. This toy store has been operating in the last four years as a successful brick and mortar store in Panama with Carmina at the helm. With Ana on board, she will move Kobold Toys on the Web and eventually hope to start brick and mortar shops as well in the United States.
To learn about the strategies and Ana’s experiences in launching Kobold Toys Online, read the article Kobold Toys: How a Brick and Mortar Toy Store is Moving to the Web