Communication plays a huge role in all aspects of owning a business. You need to communicate to market your new product just as you need to communicate with your team to ensure that your employees have the direction and information they need to be successful.
Proper communication is a must both in and outside of your company. With effective business communication, you can build a solid relationship with your employees, which in turn leads to high company morale and increased productivity. Quality communication also leads to happier customers.
If there’s any problem within your company that you want to fix quickly, it’s poor communication. Here’s what you need to know about improving your business communication today to build a more prosperous tomorrow.
Signs of Poor Communication
Just as there are signs that your latest marketing campaign was either a success or a blunder, there are plenty of telltale signs that your business communication is lacking. Here are signs to be on the lookout for.
Low Company Morale
It goes without saying that poor communication directly impacts the happiness of your employees. Not having clear direction on tasking and priorities makes for a hectic workday. In turn, employees are left scrambling to meet deadlines and to juggling various tasks, hoping they have the time and effort to get everything on their list done.
Rushed and unguided employees are not only more likely to dislike their jobs, there’s also the risk of lower productivity and efficiency.
If your employees seem unhappy, chances are that low morale is having a huge impact.
Absenteeism & High Turnover
As a business owner, not only do you want to achieve record-breaking sales, you’re also in it to ensure you create and maintain a team of professionals that serve as the building blocks of your company. If poor communication is an unaddressed issue, you’re likely to experience high levels of absenteeism and employee turnover.
When work is extremely stressful, employees tend to take more time off work to avoid the problems in the office. In turn, you’re left with a smaller staff and an ever-growing number of tasks.
What’s even worse is that poor communication can lead to employees leaving. High turnover is never a good sign. Figure out why employees are jumping ship and find ways to make immediate changes to address the underlying issues.
When your employees aren’t happy, your customers aren’t likely to be pleased either. Since poor communication often impacts productivity and efficiency, the problems are likely to creep into customer relations. If a customer’s needs or expectations go unmet, your company is put in a very bad position. Not only do you have to do damage control internally, but you’re also left with the risk of losing long-term and prospective customers.
How to Improve Communication
The minute you realize that your business is suffering from some of the risks and side effects of poor communication, you’ll want to take action. By ignoring the problem, you only risk losing more employees, lower company morale, and a growing number of unsatisfied customers.
The good news is that there are all sorts of ways to improve business communication. Some of the fixes are just common sense while others will take some time and effort to undo the damage done by a lack of proper communication.
Be Available & Responsive
As a business, one of the best things you can do to please customers is to be available and responsive. If a user contacts your company via email, respond to them quickly. Or if someone calls with a question, ensure there are customer service reps who can promptly pick up the phone and help.
To ensure seamless and clear phone communication with customers, be sure to invest in the right communication products and services. Most importantly, hire one of the top business VOIP providers in your area to provide you reliable services. This way you can avoid the hassle and frustration of dropped or unclear voice conversations.
Listen Then Speak
Aside from a lack of direction, bad business communication often tends to stem from a lack of listening, especially on the part of company leadership. If you’re serious about making communication issues a problem of the past, you’ll need to focus more on listening rather than speaking.
By listening to your employees and hearing their concerns, you can better address the issues at hand. When you become an active listener, you’re more likely to take action on a problem rather than giving your employees lip service.
As a result, you can solve underlying issues and get back on a happier and more successful business path.
You should also listen to your customers online, and that’s possible with the analytics provided in today’s WordPress lead plugins. They help you understand how people are interacting with your website, and what content is really attracting visitors.
We’re all busy at work and if your employees are like most, meetings serve as nothing but interruptions. To boost office collaboration, hold quick daily or weekly meetings. Give employees time to discuss any issues they’re experiencing. At the same time, you can provide insight and direction for present and upcoming tasking.
A better tomorrow starts with a better today. By taking the charge and improving your business communications, you can create the ideal environment for your employees as well as your clientele.