Whether you’re changing up the appearance of a current product or developing a new one, the packaging is always a crucial factor when it comes to grabbing the attention of your buyers and making sure that your product flies off the shelves. On average, you only have around three seconds to grab the attention of your customer with your packaging, so making the design pop for all the right reasons is absolutely essential. With that in mind, we’ve put together some top tips that you can use to make sure your packaging stands out on the shelf.
Understand Your Market:
Getting to know your target market is the first step in the process. It’s important for your product packaging to speak to the ideal customer and grab the attention of the right people. Consider who your product is targeted at. Are you selling to women, men, or both? How old are your ideal customers? What kind of products do they use on a regular basis? What are the most important product characteristics they are looking for? Once you’ve got an answer to these questions, you can research products that target a similar market and explore how they use packaging.
Think Outside the Box:
Don’t get boxed in – literally – with your product packaging design. It can be tempting to play it safe and go for a standard box design, but your product is going to be on a shelf filled with boxes of a similar dimension. A unique packaging shape, pouch, or bag could grab the attention of the customer simply by being different and make them look twice. And, staying away from the standard box design could make your packaging more cost-effective to produce, along with being more environmentally friendly. Check out The Packaging Lab for some interesting product packaging ideas.
Show Off the Info:
Ideally, customers want to see exactly what the product is and what it’s used for as soon as it’s got their attention. if your package does not have all the necessary information that your customers need to make the purchase, chances are that they are going to put it back on the shelf and look for something else that’s clearer about what it is. You should prioritize the top two or so pieces of information at the front of the packaging and add the rest to the back and sides of the package. Bear in mind that you may be legally required to include certain information for some products. Take care not to clutter the product with information; only include information that is crucial to the purchasing process.
Use Clear Design:
Investing in a quality design is key when it comes to product packaging. Not only will this encourage customers to take notice of your product, but it is also a reflection of your brand. A quality design should ensure that your brand logo, product name, and the purpose of the product are all clear. Any confusion and customers may quickly move onto something else.
With more and more products on the shelves, creating a design that pops and grabs the customers’ attention is more important than ever. Keep these tips in mind to design packaging that speaks to your target audience.
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