Kathy Gendel: Success in the Undergarment Business
April 12, 2008 by admin
Filed under Briefs, Success Stories
Ever watched QVC? One of QVC’s best selling products is Breezies Intimates, a line of undergarments created by Kathy Gendel. Breezies Intimates is a wide range of undergarments sold exclusively by QVC.
What sets the Breezies apart is the patented fabric used in panties and bra linings. More than underwear-as-sexy-objects pitch like Victoria Secret, Breezies positions itself as an underwear that addresses women concerns on odor control, staining and feminine issues. And the products have gained a huge customer base, becoming one of QVC’s favorite products.
Breezies Intimates, launched more than 10 years ago, started — and remains — a family affair. Kathy, who was then a fashion merchandiser, created her line of undergarments with her husband Craig, who was a panty manufacturer. Today, Kathy’s two daughters are now involved in the business and have designed their own lines.
Kathy’s approach to business is “slow but sure” and never trying to grow too quickly — a strategy that worked well for this millionaire mom and her family.
Related posts:
Great posting..i am really impressed by this..well done..keep it up.
Dear Kathy….I am a breast cancer survivor…having had a double mastectomy in ‘05…I catch you all the time on QVC. I need a special designed bra (similar to an athletic bra)because I have had injury to my pectoralis muscle. Please respond..eyekap@sbcglobal.net