Kathy Gendel: Success in the Undergarment Business
April 12, 2008 by admin
Filed under Briefs, Success Stories
Ever watched QVC? One of QVC’s best selling products is Breezies Intimates, a line of undergarments created by Kathy Gendel. Breezies Intimates is a wide range of undergarments sold exclusively by QVC.
What sets the Breezies apart is the patented fabric used in panties and bra linings. More than underwear-as-sexy-objects pitch like Victoria Secret, Breezies positions itself as an underwear that addresses women concerns on odor control, staining and feminine issues. And the products have gained a huge customer base, becoming one of QVC’s favorite products.
Breezies Intimates, launched more than 10 years ago, started — and remains — a family affair. Kathy, who was then a fashion merchandiser, created her line of undergarments with her husband Craig, who was a panty manufacturer. Today, Kathy’s two daughters are now involved in the business and have designed their own lines.
Kathy’s approach to business is “slow but sure” and never trying to grow too quickly — a strategy that worked well for this millionaire mom and her family.
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Great posting..i am really impressed by this..well done..keep it up.
Dear Kathy….I am a breast cancer survivor…having had a double mastectomy in ’05…I catch you all the time on QVC. I need a special designed bra (similar to an athletic bra)because I have had injury to my pectoralis muscle. Please respond..eyekap@sbcglobal.net
Aloha, I’ve been watching you on QVC from day one. I would love to purchase one of your bras only I have to wear a push up bra after having several surgeries. I even have to wear a sports bra to bed.If I don’t have something holding me in 24/7 the pain is so horrible. Do you think you’d ever have one? I’m not a big girl.I also don’t have much to hold up & in.A training bra is close to my size, but I wear a 36C push up so I have some shape when I wear my clothes. It’s so hard to find one & when I do I usually buy a dozen at a time.Only because the next time I need to buy one,that bra was discontinued?! I spent four hours in macy’s on day trying on every bra in the store. Thinking one of them should work. I didn’t make one purchase
I’m sure you get so many requests. I guess this is just one more.Plus no nylon please!! I may as well be wrapped in Saran wrap!
I really hope you consider it
Thank you so much for your time.
A warm aloha always,
Monique
Hi Kathy, I am a school friend of your husband Craig and his sister Candy. I went to Midwood High with both of them. If you would be so kind, can you have them email me or facebook me when they have a chance? Thank you…. Bobbi Rice