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Eureka Moment: Kim Levine, Creator of Wuvit

Great business ideas are everywhere — if you’re willing to look closely.

Kim Levine, invented Wuvit, which are little bags that comes in various patterns and provides soothing penetrating moist heat. She describes her eureka moment in her book “Mommy Millionaire: How I Turned My Kitchen Table Idea into a Million Dollars and How You Can Too” that led to her product invention as:

“My husband was feeding deer in the backyard of our sprawling tree-lined suburban neighborhood … I saw a fifty pound bag of corn he had left standing upright next to my sewing machine and a lightbulb went off in my head. I had heard of rice in socks, surely corn would be better: It had a bigger grain that would hold on to heat longer. I put the corn in a hastily sewn pillowcase, heated it up in the microwave for a couple of minutes, then took it out and held it against my chest. I was blown away by the wave of soothing moist heat that enveloped my body.”

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