While working in the fashion business, Erin McKenna was diagnosed as allergic to wheat and dairies. Not wanting to totally give up on sugar and sweets, she then tried baking and trying recipes for mouthwatering deserts that she can tolerate. Knowing that she has a winning lineup of goodies convinced her to open her vegan bakery, BabyCakes NYC.
Sometimes success can be found only after changing career directions.
Candace Nelson was a former investment banker who realized, after losing her job in the dot-com bust, that her life’s passion is baking. Candace then traded her suits to a baker’s uniform and found culinary success with her cupcakes.
Nicole Simons sold out again and again her special walnuts — which she describes as, “a little bit of sugar, a dab of salt and a whole lota love” — at The Santa Monica Farmers Market, in Los Angeles. The nuts came in Chinese take-out boxes, with fortune messages, and they were a huge success. Learn how Nicole is steering her gourmet nuts business Fortunuts to success.
The most successful businesses are those that are able to spot opportunities — even in the seemingly ordinary things in…