Lillian Vernon built a hugely successful direct mail catalog business from her kitchen table in the 1950s. More than fifty years later, let us learn how Lillian and her company cope with the vastly different business environment of the 21st century.
Instead of slowing down, a growing number of retirees are opting to start new careers – as entrepreneurs. Richard Busch, 63, owner of Glenfiddich Farm Pottery, is part of the growing number of lifestyle entrepreneurs who started businesses to support the lifestyle that they love. After a 30-year career as a highly successful magazine editor, Richard made a 180-degrees turn and quit the job in 1997 at the age of 56 to pursue his passion for pottery.
What motivates women to pursue self-employment and start their own businesses? We interviewed Kimberly Yorio and Caitlin Friedman, authors of the book “The Girl’s Guide to Starting Your Own Business” to give us insights on women and entrepreneurship.
People enjoy eating ice cream, so why shouldn’t dogs enjoy ice cream, too? Sounds preposterous for some but the lack of frozen delights specifically made for pet dogs gave Becky Marshall of Chicago, Illinois this bright and unique idea to start a business offering all natural frozen treats for canine pets.
With so much competition nowadays, a small business needs to create buzz and excitement to survive. That’s exactly what Vicky Prazdnik and Lori Mozzone did in their startup fashion business Curliegirl