Starting an Organizing Business: Getting that First Customer

A reader has started an organizing business six months ago. While she has been giving out her business cards, she still has not landed any customers. Here are some suggestions on how she should develop her marketing strategies and some marketing tactics that she could use.

Tips for Women Entrepreneurs on How to Use Twitter

We’ve created a PowerPoint presentation that offers tips on how to effectively use Twitter for your small business or home-based endeavors. The microblogging platform Twitter has experienced explosive growth and everyone from celebrities to marketers have used Twitter to create a dialogue, share information, and yes, to market businesses. However, Twitter can also be so [...]

Tracey De Leeuw: Online Marketing Tips for Small Businesses

Marketing on the Web has become a fundamental skill that all entrepreneurs must master. The Web has become a powerful and ubiquitous platform, that women entrepreneurs need to know how to use it to reach their target audiences.  Tracey De Leeuw is an Internet marketing expert who has been using the Web as a marketing platform since [...]

Markus Frind: How to Succeed on the Web

Markus Frind is the founder of the highly popular free dating website PlentyofFish.com , which Alexa ranks as #406 in terms of site popularity with more than a billion pageviews a month. Frind started his dating website about 5 years ago with no money, no plan and with scant knowledge of how to run a [...]