Why Appealing to a Boomer Woman Is a Matter of Life Transitions

The savvy marketer who takes the time to understand the Boomer women and to meet her needs will find that targeting the Baby Boomer woman is well worth the effort

Adapted from BOOM: Marketing to the Ultimate Power Consumer — The Baby Boomer Woman
by Mary Brown and Carol Orsbom, Ph.D.

Alison Liebeskind: Making a Mark in the Fashion Industry (Part 2)

Alison Leibeskind, founder and creative force of knitwear fashion accessories company, combines her vast knowledge of visual arts with a solid understanding of her market to push her business to success.

Eileen Coale: Making It Big in Freelance Copywriting (Part 3)

One of the hottest careers on the Web is freelance copywriting. We interviewed Eileen Coale, President of Coale Communications, to learn how to start and succeed in the business of copywriting. In Part 3 of this series, learn the marketing strategies Eileen Coale uses for her freelance copywriting business.

Kimberly Mann: How to be a Virtual Assistant (Part 2)

Kimberly Mann of Hatfield, PA, a founding member of Women’s Business Forum, is one of those who saw the growth potential of the virtual assistance business. Learn how to market a virtual assistance business.

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