Fatima Spencer: Etsy Seller Making Her Mark

The rise of online auction sites have inspired crafters to turn their passions into a business. Fatima Spencer designs classic handmade floral accessories for everyday wear, as well as special occasions. Learn what inspired Fatima to turn her hobby into a business and the challenges she is facing.

Liz Lange: Success in Fashion Design

The massive success of Liz Lange, founder of the designer maternity line that carries her name, is a result of Lange’s predisposition to following her instincts.

SHEEX: From Basketball Coaches to Multimillion-Dollar Bedding Business Owners

Sometimes, the best business ideas are staring you right in the face; you only have to look hard to see them. Susan Walvius and Michelle Marciniak realized that the fabric used in the finest athletic wear would work just as well as bedding and bedsheet materials. These performance athletic gears use fabric that wick moisture [...]

Haralee Weintraub: Turning Adversity into a Successful Niche Apparel Business

Haralee Weintraub understands that a business needs to address needs of its target market to be successful. As a cancer survivor and someone who suffered from hot flashes, she created a special line of sleepwear that helped women like her get a good night’s rest.

Mandy Krammel: Success in Bringing a Product to Market

Mandy Krammel found success by simply listening to her body and understanding the changes that her body is going through. She knows from her own experience and from listening to her clients that a lot of women have issues with their breasts — and the bras they wear. WomenHomeBusiness.com talked to Mandy about the process of bringing Tweakerz to market and the challenges she faced.

Lisa Rudes-Sandel: Success in Niche Jeans Market

Lisa Rudes Sandel had tried different types of diets and exercise, but she could not flatten her stomach. Hence, she was often pushed to buying jeans three sizes bigger to find one that fit her body. Instead of complaining, this daughter of the founder of a popular women’s denim and sportswear label (St. Germain) saw a busines opportunity. In 2003 with her sister Leslie, she started a company called Not Your Daughter’s Jeans creating jeans for women over 40 with womanly bodies. A name thought out by her father, Rudes-Sandel jeans line is for the often-ignored baby boomer women, not for the waif-thin young girls and perfect-bodied glamazons.

Alison Liebeskind: Making a Mark in the Fashion Industry (Part 2)

Alison Leibeskind, founder and creative force of knitwear fashion accessories company, combines her vast knowledge of visual arts with a solid understanding of her market to push her business to success.

Alison Liebeskind: Making a Mark in the Fashion Industry

Alison Leibeskind, founder and creative force of knitwear fashion accessories company, combines her vast knowledge of visual arts with a solid understanding of her market to push her business to success.

CurlieGirl: Knitting their Way to Success in the Fashion Business

With so much competition nowadays, a small business needs to create buzz and excitement to survive. That’s exactly what Vicky Prazdnik and Lori Mozzone did in their startup fashion business Curliegirl