Over 40 and Laid Off? The 5 Most Important Steps You Must Take Now!

Laid off recently? If you are over 40 and you have been let go from your job, here are five important steps that you can take now to take control of your life.

Marion Gold: Turning a Jewelry Design Hobby into a Business

Detours in life sometimes present new opportunities. After the death of her parents, Marion Gold dabbled in jewelry design, which was a passion of her mother. She initially thought that jewelry design will just be her hobby. We talked with Marion about how she started her jewelry design business, and the challenges she’s currently facing.

Seven Things Every Smart Business Needs to Know About Boomer Women

The savvy marketer who takes the time to understand the Boomer women and to meet her needs will find that targeting the Baby Boomer woman is well worth the effort

Adapted from BOOM: Marketing to the Ultimate Power Consumer — The Baby Boomer Woman
by Mary Brown and Carol Orsbom, Ph.D.

Why Appealing to a Boomer Woman Is a Matter of Life Transitions

The savvy marketer who takes the time to understand the Boomer women and to meet her needs will find that targeting the Baby Boomer woman is well worth the effort

Adapted from BOOM: Marketing to the Ultimate Power Consumer — The Baby Boomer Woman
by Mary Brown and Carol Orsbom, Ph.D.