Virginia Ritacco: Personalizing Kids’ Stories with StickieStory

Virginia Ritacco is a creative young woman living in Buenos Aires, Argentina. When her first nephew was born in another part of the country, all she wanted was to ensure that she remains part of his young life, despite the distance. She sent him special story books, with pictures of herself, the boy and other members of [...]

L’il Darlins: Mother-Daughter Team Creating Unique Baby Accessories

Mothers only want the best for their babies. As such, it is not surprising that the coolest and most practical products for babies are created by mothers. Mother Jeanne Roth and daughter Leslie Smith teamed up to form L’il Darlins, LLC to create must-have accessories for moms, infants and toddlers.

Mandy Haberman: Success with a No-Spill Drinking Cup

For any parent or guardian of infants and toddlers, keeping your little ones dry while drinking is a challenge, as most sippy cups in the market leak. Mandy Haberman , an award winning English inventor, decided to invent the technology to create a totally non-drip trainer cupy when she saw a toddler spilling blackcurrant juice [...]

Jessica Singer: Success One Deal at a Time with MamaBargains.com

With the economy in the doldrums, everyone needs a little bargain nowadays, especially for families raising little kids. MamaBargains.com is a new online store that offers baby products at least 50% off its retail value (or even up to 80% off in some cases). Read the interview with Jessica Singer, founder of MamaBargains.com

Kobold Toys: How a Brick and Mortar Toy Store is Moving to the Web

The specialty toy store Kobold Toys has been in existence in Panama for the last four years, and is now venturing in the US via the Web. We interviewed Anna Eiras, co-founder of Kobold Toys Online to share her experiences in bringing a new business to the Web.

Seven Things Every Smart Business Needs to Know About Boomer Women

The savvy marketer who takes the time to understand the Boomer women and to meet her needs will find that targeting the Baby Boomer woman is well worth the effort

Adapted from BOOM: Marketing to the Ultimate Power Consumer — The Baby Boomer Woman
by Mary Brown and Carol Orsbom, Ph.D.