Karen Belasco Staitman: Success with Custom Fortune Cookies
June 21, 2008 by admin
Filed under Briefs, Success Stories
Some of the best ideas are created unexpectedly.
Karen Belasco Straitman, a party planner, created giant fortune cookies for party invitations. While walking in a department store in 1995, she saw apples that have been decorated and thought about her giant fortune cookies. She had the idea of dipping the giant fortune cookies in chocolate, decorating them for every occasion and putting personalized fortune messages inside.
The giant fortune cookies were a hit.
While she had no idea initially of starting a business around her sweet treats, the demand for the cookies were astounding. Hence, Good Fortunes http://www.goodfortunes.com/ was created.
She borrowed from her family and friends to steer her business to success. She grew the business through phone sales, word of mouth and PR, getting featured in media such as Food Network and magazines such as Elle and InStyle.
Karen transformed the ordinary fortune cookies into something special, and found success by offering a unique product that she never expected.
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Hi..
That was a great idea. i have similar idea to start with but my question how could you cope with a big no. of orders from home.
wish you more luck and sucsess.
reem