Renee Wood: Success in the Bereavement and Sympathy Business

| July 19, 2008 | 0 Comments

When a love one dies, be it a friend, colleague or family member, cards and flower arrangements are typically given to the family. However, there are many who are looking for alternatives to traditional bereavement cards and flowers, and who are looking for a more personal way to express their feelings.

When the father of her sister-in-law died, Renee Wood was looking for a meaningful sympathy gift to express her feelings but was unable to find one. Instead, she created a teardrop shaped pendant with a forget-me-not flower embedded in the design along with a verse that she had manufactured. When friends asked for her special necklaces, she knew she had a business on her hands. That was the start of her business, The Comfort Company .

Today, her company sells jewelry, ornaments, pet loss gifts, garden benches, and other items that function as sympathy gifts and memorials. Renee’s business is doing well with more than 200 orders a week – and growing.
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Category: Success Stories, Briefs

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