Milton Hershey: Rich Life of a Chocolate Tycoon

| January 6, 2006 | 1 Comment

The great industrialists of yesteryears are some of the most interesting entrepreneurs. They mostly come from a rags-to-riches story, and the creator of Hershey’s chocolates is one of them. SFGate.com has a short review of the new biography by Michael D’Antonio entitled “Milton S. Hershey’s Extraordinary Life of Wealth, Empire and Utopian Dreams.” Part of the review goes

As with so many business success stories, Hershey’s self-made empire of chocolate was built upon that greatest of all lessons: failure. Though his mother’s family did provide him with seed money to start his first candy store, Hershey suffered several grand setbacks before returning to the Lancaster, Pa., area and opening a successful caramel business. Of course, it was the eventual discovery of “the holy grail pursued by everyone in the industry — a workable recipe for smooth, creamier-tasting milk chocolate” that was to make his fortune, and the pursuit of this difficult-to-master recipe becomes one of the book’s most interesting passages.

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