Maria de Lourdes Sobrino: Success with Gelatin Desserts

| June 23, 2008 | 2 Comments

Maria de Lourdes Sobrino stumbled upon the idea of selling ready-made gelatin products in cups after failing to find the products in the United States. A favorite dessert in her native Mexico, Maria felt that there’s a huge market, though untapped, in the United States for delicious gelatin, flan and rice pudding desserts.

In 1982, she opened LuLu’s Dessert to sell gelatin desserts in a cup she made from her mom’s recipe in Torrance, California.

Given that the American market is not yet familiar with the product, she initially focused on first generation Mexican immigrants who know the concept of “gelatina.” Even supermarkets only agreed to sell her products if it is on a consignment basis. Her biggest break came in 1999 when Wal-Mart agreed to sell some of her product lines.

Today, the company she started, Lulu’s Dessert, has grown to become a $10 million business. Her delicious products are now sold in grocery stores (in the refrigerated section) as well as in her online store She even exports her dessert to her native Mexico! Maria has also published her book “Thriving Latina Entrepreneurs in America.”

That’s sweet success in a cup!

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Category: Success Stories, Briefs

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  1. Software Development Training says:

    This is what the Passion is all about. If one wants success, he will get that any how. She wanted to do something and she did.. Good Job Maria…

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  2. Lucia Erenben says:

    Hola Maria Lourdes:

    Mi nombre es Lucia Gonzalez (Erenben). Yo tambien soy de Mexico, actualmente vivo en Toronto Canada.

    Tu idea de vender gelatinas es muy original te FELICITO.
    Tambien estoy inetresada en trabajar desde mi casa, tengo otras ideas de
    vender otro tipo de productos tambien con resetas familiares.

    Esta es la primera vez que lo intento, y de verdad que quiero ser una persona exitosas como lo es usted, pero necesito de su ayuda, y tengo algunas preguntas para usted, espero que no le incomode:

    1.- Donde empeso usted a vender su producto?
    2.- Con que cantidad de producto empeso usted ?
    3.- Cuando usted se empeso a expandir Donde fue el primer lugar donde le compraron el procto?
    4.- Como se empiezan los procesos legales para patentar su producto?
    5.- Su pongo que su procto lo empeso a preparar en su casa. Despues con grandes contidades de pedido como empeso a usted a preparar grandes contidades?
    6.- Si ahora son cantidades industriales Quien se lo procesa?
    7.- Como sabemos los controles de calidad?

    Por ahora son algunas preguntas que se me ocurren.

    Espero que me ayude por que tengo la idea de lo que hacer, pero no se por donde empezar.

    Agradesco la atencion prestada a la presenta y me despido de usted quedando s.s.s.

    Lucia Erenben
    Toronto, Canada.

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