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Tuesday, March 19, 2024

Artelatinoh.com: Finding their Niche in the Hispanic Market

The Hispanic market is booming, and opportunities abound for entrepreneurs willing to serve this market. Two sisters who immigrated from Dominican Republic saw the potential of the Hispanic market, and decided to create a business focusing on this market.

Amelia Martinez-Holt and her sister Pilar launched ArteLatinoh.com, a scrapbooking supplies company offering Hispanic-themed products. Their company sells to wholesalers scrapbooking supplies such as Hispanic-themed paper kits, rubber stamps, stickers, fonts and other products. Some of the themes include 15th birthday celebration, parents, maps — all with distinct Spanish text and design.

Scrapbooking is a growing industry with passionate consumers. According to the Craft & Hobby Association, it is the third most popular craft in the United States. A Scrapbooking in America (SIA) survey conducted by Creating Keepsakes magazine estimates annual industry sales at $2.551 billion in 2004 with over 26 million households and 32.1 million scrapbookers. On average, scrapbook enthusiasts own scrapbooking supplies valued at approximately $1,853. With the increasing Hispanic population in the United States, it is safe to surmise that Hispanic households are also engaging in this activity. And ArteLatinoh.com is smartly establishing their name in this niche segment.

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