Artelatinoh.com: Finding their Niche in the Hispanic Market

| January 2, 2006 | 2 Comments

The Hispanic market is booming, and opportunities abound for entrepreneurs willing to serve this market. Two sisters who immigrated from Dominican Republic saw the potential of the Hispanic market, and decided to create a business focusing on this market.

Amelia Martinez-Holt and her sister Pilar launched ArteLatinoh.com, a scrapbooking supplies company offering Hispanic-themed products. Their company sells to wholesalers scrapbooking supplies such as Hispanic-themed paper kits, rubber stamps, stickers, fonts and other products. Some of the themes include 15th birthday celebration, parents, maps — all with distinct Spanish text and design.

Scrapbooking is a growing industry with passionate consumers. According to the Craft & Hobby Association, it is the third most popular craft in the United States. A Scrapbooking in America (SIA) survey conducted by Creating Keepsakes magazine estimates annual industry sales at $2.551 billion in 2004 with over 26 million households and 32.1 million scrapbookers. On average, scrapbook enthusiasts own scrapbooking supplies valued at approximately $1,853. With the increasing Hispanic population in the United States, it is safe to surmise that Hispanic households are also engaging in this activity. And ArteLatinoh.com is smartly establishing their name in this niche segment.

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  1. Kala says:

    Cudos to these two ladies for stepping out of their comfort zone to explore something different. There are other opportunities out there if you are willing to look for them. Our company is in the process of expanding into the Latino market. This was preceded by Australia, Canada, and Taiwan and now Hong Kong. So you see there are other opportunities out there with minimal start up costs that we can work from home if we are willing to do our duediligence to seek them out. I love my home based business and cant imagine going back to a J.O.B.

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  2. Stella says:

    I have been trying to find paper and embelishments for Folkorico Dance and have been unsucessful. If you know were or who may carry this line i would appreciate it. If not, may i suggest that you might think of making up a Folkorico Dance line yourselfs, that would be so awesome. Again I hope you will be able to help.

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