Markus Frind: How to Succeed on the Web

| March 3, 2009 | 14 Comments
Marcus Frind, founder of PlentyofFish.com

Marcus Frind, founder of PlentyofFish.com

Markus Frind is the founder of the highly popular free dating website PlentyofFish.com , which Alexa ranks as #406 in terms of site popularity with more than a billion pageviews a month.

Frind started his dating website about 5 years ago with no money, no plan and with scant knowledge of how to run a Web business. Today, his creation is the largest dating site in the world earning about $10 million a year. Not bad for a two person business –Frind and his girlfriend (though he hired 3 customer service reps last year) — where Frind works one hour a day.

He shared some lessons on how to succeed on the Web from his posts in the WebmasterWorld.com forum as well as interview with Inc Magazine :

  • Pick a market in which the competition charges money for its service, build a lean operation with a “dead simple” free website, and pay for it using Google Adsense
  • You have to create sites that will bring in repeat traffic. If you think you will get rich off SEO think again. If you create a Free jobs site you could net 30 million + a year if you got big.
  • Have your users create content and lots of it. User reviews of night clubs, Resorts, golf courses etc. Build your site around your users and make them part of your site, don’t build your site for consumption.
  • Do not enter markets with a lot of competition monitized via adsense. Try and undercut paid content markets by offering a free service, or better yet create your own market.
  • Keep your site dead simple, it has to load fast and have no more then 2 ads and 1 or 2 pictures other then your logo. Do not confuse your user, give them what they want and give it to them fast.
  • Troll around various forums and if people are not talking about your market, there is a good chance you will make money.
  • I focus most of my time on trying to increase my dailly visitor count. If i don’t increase my users/pageviews by 10% a month there is something wrong. If you focus all your time on trying to make money, your site tends to not grow.
  • Everyone’s advice is to have a ton of people and spend a ton of money. But that advice usually gets you nowhere.
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Markus Frind: How to Succeed on the Web, 3.7 out of 5 based on 3 ratings

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  1. Karen Walter says:

    We can see that how two person can make money just launching the dating site and making it a business site through which they are now earning $10 million dollars per year so I should say that all the lovers please start your own dating sites and earn as much as you want…(smiles)

    Karen Walter

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  2. I keep seeing “pay for it with google adsense”, but no one elaborates on how to do that????? How do you create a “free” site, have visitors and make money????? Where can I find this information at????

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    • admin says:

      WomenHomeBusiness.com is an example — you create a web site whose content users find to be useful and valuable. Then you apply to Google Adsense and hope to earn more from Adsense than what you spend for the upkeep, maintenance and work put into the site.

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  3. Thank you. I have Adsense on another site of mine, but it hasnt done any good, I will research it more. Thanks

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  4. I am building 1towork.com, biggest problem I have encountered is getting visitors to spend time, getting them there is a challenge, still looking for new ways of getting them there. This is a tough business stick to it ness is a must. Nothing comes easy without hard work!!!!!! Not a fast buck!!!!!

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  5. Great article and hats off to Marcus Frind. Your story is very inspiring. I have started something on the same idea but it is a work from home job site. Thanks again great story!

    HomeJobQueen.com

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  6. If you want to know some of the truth about this incompetent Markus loser. Then look here (you’re guaranteed to find it very interesting). Happy reading:

    daterater.org/General-reviews/Plenty-of-Fish/review373.html

    feedblog.org/2008/01/13/markus-frind-founder-of-plenty-of-fish-either-a-liar-or-a-fool/

    pofsucks1.wordpress.com/

    flirt-coach.net/plentyoffish-review/

    POFusers.com

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    • Nothing in the above links disproves the success that Frind has accomplished with his site. The links are from disgruntled users of online dating (which is not something exclusive to Frind as there are plenty of dating sites out there) and the opinion as to why he is so vocal about his success. And why not? He gets FREE press from talking about his success — making him even more successful.

      If the so called “internet gurus” who don’t even make a quarter of what Frind makes are all so noisy about their success, why should he not be allowed to sound out his own trumpet?

      I have seen Frind over at WebmasterWorld when he was just learning about the ropes of Google Adsense. It was the very early days of POF. He was asking a lot of questions, learning about online advertising and marketing. He complained about the poor eCPM his Adsense got. But then his site took off. And other members of WebmasterWorld encouraged him to tell others about how he did it, not only the success in generating online income but by making his site so scalable and how he managed the huge traffic his site generates.

      And he obliged us, which not many people will do. We learned a lot from him.

      That’s the goal of this post — that other people might also learn from him because he’s a genuine online success.

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  7. taiwanese girl says:

    as to what i heard .. he also spent lotsa budget in adwords

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  8. LindseyJames says:

    The home loans seem to be useful for people, which want to organize their company. By the way, that’s comfortable to receive a small business loan.

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  9. Electric Oven · says:

    online advertising is very efficient specially if you advertise your products on the PPC model ‘

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  10. UV Paint says:

    you can see that there is a massive growth in online advertising these days, google paved the way on ppc

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