Suzi Drnec: How Extensive Product Knowledge can Propel Business Success

| June 25, 2008 | 1 Comment

Suzi Drnec, Owner

Suzi Drnec, Owner

Suzi Drnec is the owner/manager of the world’s largest supplier of Ready-To-Win western show apparel company Hobby Horse clothing. Her company sells blazers and jackets, tunic tops, hats, even body wear smoothers and slinkers for women horse riders.

A lifelong fan of horses, she dreamed of starting a horse-related business when she was just 8 years old. With her focus and determination, she realized her dream by establishing her company when she was in junior high school. She mailed her first catalog in 1991.

Hobby Horse now posts $2-3 million in sales a year. Suzi attributes the success of the business to her extensive customer knowlege as well as lack of competition (lucky gal!). In an interview with Catalog Success magazine, she was quoted as saying:

I really know the market because I’m my own customer.”

Read more of Suzi and learn from her success

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  1. FAst Credit Repair says:

    This site rocks!

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