Suzi Drnec: How Extensive Product Knowledge can Propel Business Success

Suzi Drnec is the owner/manager of the world’s largest supplier of Ready-To-Win western show apparel company Hobby Horse clothing. Her company sells blazers and jackets, tunic tops, hats, even body wear smoothers and slinkers for women horse riders.

A lifelong fan of horses, she dreamed of starting a horse-related business when she was just 8 years old. With her focus and determination, she realized her dream by establishing her company when she was in junior high school. She mailed her first catalog in 1991.

Hobby Horse now posts $2-3 million in sales a year. Suzi attributes the success of the business to her extensive customer knowlege as well as lack of competition (lucky gal!). In an interview with Catalog Success magazine, she was quoted as saying:

I really know the market because I’m my own customer.”

Read more of Suzi and learn from her success

Related posts:

1. Paulette Jarvey: Success in the Catalog Business
2. Design Toscano: Successful Niche Business with its Unique Product Line
3. Mandy Krammel: Success in Bringing a Product to Market
4. Carol Perkins: How Sickness Helped Her Discover a Lucrative New Business
5. Nancy Jarecki: Success with an Unconventional Beauty Product