Richard Branson: Keys to Success
January 4, 2008 by Isabel Isidro
Filed under Briefs
Richard Branson, CEO of the Virgin Group of Companies, shared the keys to his entrepreneurial success in a recent magazine interview (Playboy, January 2009, pp. 39-46):
Hiring great people and keeping them happy. If your staff is inspired and enjoying their work, they’ll do what it takes to make the company succeed. In a nutshell, that’s it.
Branson candidly admits that he knew nothing about the businesses Virgin is now involved in — he knew nothing about the airline industry (Virgin Atlantic), financial services company (Virgin Money), soft drink industry (Virgin Drinks), etc. — until he actually started.
I never took a course in management. I’ve been fortunate to learn by experience, by making mistakes, by trying. I’ve learned every day by doing things different and new. Having so many different businesses has kept it fascinating. Every one of thm helps me with the previous one, from the record business to the airline business and banking — learning, learning, learning, learning.
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